Move by TruQ
Logistics infrastructure Powering Moves For Everyone.
TRUQ
2024
Introduction
The Move by TruQ merchant dashboard is an optimized web platform designed for merchants and partners who book relocation and house-moving trips with TruQ. To scale B2C trips, we prioritized an efficient workflow that enables partners' customers to generate quotes and book trips. This system provides full attribution and oversight to partners, streamlining the process for both TruQ and its merchants.
6 months of Launching
New Partnerships: Onboarded key partners like UloSpaces, Yalo, RedCloud, and Vendease
Customer Usage: 500+ customers successfully used the platform for home relocations.
Merchant Growth: 100+ merchants are active on the TruQ application.
Platform Efficiency: Streamlined trip management and customer attribution, enhancing partner and merchant satisfaction.
Business Growth: Increased B2C bookings and customer retention through collaborations with partners and merchants.
Targeted Audience :
Merchants: Community managers responsible for partner relations and trip services.
B2C users: Individuals looking to track their ongoing trips and create new ones.
Onboarding Process
The onboarding process is categorized into two user types: User and Merchant.
Users: These are individuals or businesses looking to relocate. They can create accounts to book trips directly through the platform.
Merchants: Businesses that manage trips for customers, with the ability to add trips for their drivers and oversee trip activities.
Merchant Dashboard
The merchant dashboard is the central hub where merchants can manage their operations. Key features include:
Trip Initiation: Merchants can start a trip for their customers, by applying any pre-configured coupon codes for discounts. Once a trip is initiated, an email with a checkout URL is sent to the customer to finalize trip details and make payment.
Tracking & Attribution: All customer trips initiated through the merchant are attributed to the merchant’s profile, allowing full visibility on the dashboard and trip pages.
How to Book a Trip
To book a trip through TruQ, follow these steps:
Pick-up and Drop-off: Select the locations for moving.
Schedule: Choose the desired date and time for the move.
Vehicle Category: Pick the suitable vehicle size based on your goods, from minivans (1.0 tons) to cargo trucks (up to 15.0 tons).
The wallet feature provides a convenient way for merchants to manage payments. Merchants can top up their wallets through various payment methods, including ATM cards, bank transfers, and USSD codes. The wallet system is integrated with trusted financial institutions such as Guaranty Trust, Zenith, and Kuda banks.
In conclusion, this case study highlights the successful development and implementation of the Move by TruQ platform, which effectively addresses the needs of both merchants and customers in the logistics industry.
By prioritizing user needs and focusing on outcomes rather than inputs, I learned the importance of user-centric design. This approach allowed us to create a streamlined experience that simplifies the moving process for customers while optimizing trip management for merchants.
